From Cringe to Currency: Turn Awkwardness Into a Personal Brand
There’s a particular type of TikTok that’s become unavoidable: someone does something embarrassing, films their own mortified reaction, and posts…
Culture
Looking Effortless: Breaking Down Influencer Morning Routines
Every morning, thousands of influencers wake up, grab their phones, and perform the same ritual: filming themselves looking somehow both…
Why Everyone in Your Feed is Suddenly a ‘Girl Dinner’ Expert: The Economics of Aesthetic Eating
If you’ve scrolled through TikTok or Instagram lately, you’ve probably seen it: a plate with random crackers, some cheese cubes,…
Vinyl, Film Cameras, and Flip Phones: The Real Reason Gen Z Loves ‘Analog’
Gen Z grew up with smartphones. They’ve never known life without instant access to everything. They can stream any song,…
Climate Anxiety Is Paralyzing Gen Z: Activism or Therapy?
You see another report about record-breaking temperatures. Another video of glaciers collapsing. Another headline about “worse than expected” climate impacts.…
Situationships, Soft Launching, and Breadcrumbing: Decoding Modern Dating
If you’re dating in 2025, you need a whole new vocabulary just to describe what’s happening to you. Your friend…
Why Gen Z Is Obsessed with Y2K Nostalgia (And What’s Next)
Low-rise jeans are back. Butterfly clips are everywhere. Paris Hilton is cool again. Flip phones are a status symbol. And…
Situationships, Soft Launching, and Breadcrumbing: Decoding Modern Dating
If you’re dating in 2025, you need a whole new vocabulary just to describe what’s happening to you. Your friend…
How to Break Up with Your Toxic Friend Group (Without Drama)
You’ve known them since college. You’ve been through breakups, job changes, and countless nights out together. Your Instagram is full…
The Friendship Recession: Why Making Friends After 25 Feels Impossible
You moved to a new city for work. Or you stayed in your hometown but all your friends left. Or…